October 26, 2022 - 12:00 PM
October 26, 2022 - 1:00 PM
Improving Usability in Smartphone Apps: Leveraging Unstructured Feedback and User-Generated Content Can Improve the User's Experience
Wednesday 26 October 2022; 12:00 to 1:00 PM Eastern time (GMT -4)
Have you ever reviewed a product that you bought from Amazon? Liked or shared a comment on social media? Posted in an online discussion forum like Reddit? If so, you’ve created user-generated content (or UGC).
The rise and proliferation of Web 3.0 technologies has enabled these kinds of interactions, allowing users to benefit from the experiences of other users. As technical communicators, we can also leverage the UGC created through such exchanges to better understand the needs of our audiences in a range of digital contexts.
In this session, we focus on how UGC can be used to improve smartphone apps. Using a study on a mobile health app that we conducted, we briefly address two inter-related questions:
- How might UGC be leveraged to improve the usability of apps?
- And how can users be prompted to provide valuable UGC feedback?
- You will learn four strategies for prompting users to provide more detailed and actionable comments when leaving review comments about smartphone apps.
For current CPTC certificants: This webinar provides 2 CEUs for recertification, in the Project Planning core competency area.
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