Speakers
Donn DeBoard
PresenterStart
April 22, 2020 - 12:00 PM
End
April 22, 2020 - 1:00 PM
Meet Your Customers: An Introduction to Jobs-to-be-Done
A core dilemma that every technical content developer encounters is understanding the customer. Often, content developers are not customer-facing. Traditional audience analysis or personas have gaps that don’t identify a customer’s “secret sauce” to success.
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.
In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.
ABOUT THE PRESENTER
Donn DeBoard is an experienced technical content developer in the software and financial services industries. He has over 30 years of continuous learning in the evolving art and science of technical communications. He is an STC Fellow who has been recognized for creating award-winning customer- centered content.
Donn is an experienced speaker and has presented on a variety of topics on technical communications and user experience. He is a Technical Writer III at Vertex, Inc, a provider of integrated tax technology solutions for corporations world-wide that is based in King of Prussia, PA. Donn is extremely curious and asks way too many questions.
Donn is a lifelong member of the STC Philadelphia Metro chapter.
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