May 1, 2012 - 2:00 PM
May 1, 2012 - 3:00 PM
Address9401 Lee Highway, Suite 300, Fairfax, VA 22030 View map
Learn how doing content differently will bring you different results. See how a health, a travel, and a finance organization tried a new approach to their content and will never go back to the old one. A health company changed its content from a sales problem into a sales asset. A hotel company transformed editorial content into a mobile touchpoint. A financial company stopped presenting products as a features list and started explaining their value. Learn more about the results of these new approaches-and what had to change behind the scenes along the way. Get inspiration and advice to make your content matter!