Make Your Content Matter

Speakers

Colleen Jones
Presenter

Start

May 1, 2012 - 2:00 PM

End

May 1, 2012 - 3:00 PM

Address

9401 Lee Highway, Suite 300, Fairfax, VA 22031   View map

Learn how doing content differently will bring you different results. See how a health, a travel, and a finance organization tried a new approach to their content and will never go back to the old one. A health company changed its content from a sales problem into a sales asset. A hotel company transformed editorial content into a mobile touchpoint. A financial company stopped presenting products as a features list and started explaining their value. Learn more about the results of these new approaches-and what had to change behind the scenes along the way. Get inspiration and advice to make your content matter!

MORE DETAIL

Website

www.stc.org

Phone

+1 (703) 522-4114

Email

education@stc.org