Prepare for Swivel-Seat Communications: Tips and Advice on Integrated Content Development in the Age of Mobile, LEAN, and CXM


Connie Giordano


March 16, 2016 - 2:00 PM


March 16, 2016 - 3:00 PM

No matter how large or small your organization, you’ve probably noticed, been a part of, or led the efforts to consolidate how content is created. Traditional lines between technical communication, marketing and promotion, support, and training have been blurring, for a long time, and now employers actively seek “swivel-seat communicators”. Are you ready?

In this webinar, Connie will discuss what’s happening on the front lines of content development, and ways you can leverage the opportunity and your experience to become more than a “just a technical writer.” We’ll introduce attendees to the content technology triangle, a practical framework for assessing content people, processes and technologies in the organization. We’ll also identify methods and tools that can help your team be more effective in connecting content silos, and delivering engaging multi-channel content, multi-purpose content.

Attendees will come away with some practical ideas on managing “swivel seat communications,” and reusing content to achieve marketing, support, learning, and customer engagement objectives.



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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.