The Challenge of Risk Communication: From Identifying Risk Situations to Containing Risk Situations



July 22, 2021 - 1:00 PM


July 22, 2021 - 2:00 PM

The Challenge of Risk Communication: From Identifying Risk Situations to Containing Risk Situations

Thursday, 22 July 2021 1:00 to 2:00 PM Eastern time (GMT-4)

The definition of risk is controversial as there is no right or exact definition for it. Whatever definition one creates of “risk,” says a lot about their perception of a problem, their values, their culture, their priorities and so on. In this webinar, attendees will learn the various dimensions used to describe risk and risk communication. In simple terms, risk communication is performed to handle a crisis event. But who are the stakeholders in this sort of communication? What are the challenges associated with this sort of communication? How to improve this sort of communication so that a crisis event can be avoided or its aftereffects can be reduced? These are some grounding questions that the webinar will address while helping to learn how a risk discourse can be created on everyday life “risk” situations.

Further, attendees will learn about some interesting approaches used by communication scholars to educate communities around the world on different risk situations and the challenges in doing so. Finally, the webinar will conclude by providing some scholarly resources on risk communication studies.

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