STC Roundtable Panel Discussion: To Content Measurement, Intelligence, + Beyond


Colleen Jones
Founder, Content Science
Susanna Guzman
Senior Product Manager, Wolters Kluwer Health
Sally Lane
Manager, Content Strategy, Home Depot
Tizzy Asher
Director of Content Strategy / Landing Pages UX, Expedia


August 22, 2019 - 1:00 PM


August 22, 2019 - 2:30 PM

STC Roundtable Panel Discussion: To Content Measurement, Intelligence, + Beyond

It was the best of times. It was the worst of times. For content measurement, that is! If you have experienced highs and lows in measuring content, you’re not alone. This panel discussion will reveal the challenges, opportunities, and successes different content leaders have experienced as they take measuring content from a nice idea to reality. We’ll discuss issues such as

  • Being data rich and content insight poor
  • Making the case for measuring content
  • How measuring content makes a difference to governance
  • Methods and tools for measuring content and assembling content intelligence

Hosted by Colleen Jones, the session will offer moderated discussion interspersed with brief panelist presentations. The panel includes Susanna Guzman from Wolters Kluwer Health, Sally Lane from Home Depot, and Tizzy Asher from Expedia. And, of course, your questions will be welcome.

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