Introduction to Social Media for Technical Communication

Speakers

Shawneda Crout
Technical Communicator

Start

June 10, 2020 - 1:00 PM

End

June 10, 2020 - 2:00 PM

Introduction to Social Media for Technical Communication

Social media and social search platforms provide engagement opportunities to illuminate customer pain points, inform customer preferences, and opportunities to receive real-time feedback. Many companies have focused on social platforms as marketing tools. Technical communicators with the ability to adopt social media into the planning, creation, and review phase of content planning have found it to be an invaluable resource.

Find out how to identify the best social platform for your content. Learn the best time and frequency for direct engagement to inform and update technical documentation. Identify current and future visual communication assets to incorporate that provide clear effective answers for users engaging with your company on social media and social search platforms.

ABOUT THE PRESENTER

Shawneda Crout is a self-employed technical communicator. She has over twenty years of direct customer support experience. Crout has launched social media communications programs across multiple industries ranging from a family-owned crane and hoist manufacturer to a faith-based nonprofit. Her passion for words grew from publishing fiction novels to earning a Master of Arts in English, Technical Communication. When she’s not teaching people the power of social media beyond marketing you can find her doing low impact exercises with her daughter or gaming.

Frequently Asked Questions

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