August 6, 2020 - 1:00 PM
August 6, 2020 - 2:00 PM
Communication Strategy Group's Stages of Content
Communication Strategy Group's “Stages of Content” is an easy-to-follow marketing plan that demonstrates how to best reach a potential customer, based upon their stage in the buying process. Awareness, Consideration and Decision are the three stages of the buying process, and this marketing presentation helps identify where your potential customers are, and what content marketing messages will resonate with them best at that given stage. This presentation was developed entirely by Arthur of CSG and is a proven method of nurturing leads. This presentation breaks down content marketing ideas from strategy to tactic and even provides a suggested schedule/timeline for communicating with customers.
About Arthur Germain:
When Arthur Germain introduces himself as Principal & Chief Brandteller for Communication Strategy Group, A Brand Storytelling Agency, it often elicits a number of questions:
• Why “Principal” instead of “President” or “CEO”?
• What the heck is a Brandteller?
• What is a “brand storytelling agency” and why should I care?
His answers, in order:
“We are proud of being a small agency and principal sounds like I have a vested interest in my clients’ businesses – which is absolutely true.”
“A Brandteller is what we call the people on our team who help companies explore and uncover their brand stories to use for sharing and connecting with prospects, customers and other stakeholders.”
“We use the idea of brand storytelling (what we call Brandtelling) to highlight how we help companies share the value they provide their customers.”
Arthur helps technology, manufacturing, professional services and media firms develop and deliver brand stories that can be remembered, repeated and rewarded. He leverages his corporate communications, public relations agency, and business and technology editorial experience to help clients feel confident as they sharpen their brand stories.
Arthur holds a Bachelor of Science degree in Communications Media from the State University of New York, College at Fredonia.
Frequently Asked Questions
When do education events take place?
Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).
A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.
When will I receive the GoTo Webinar/GoTo Meeting instructions for an event?
Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins.
Registered attendees will receive the GoTo Meeting instructions one (1) day before the online course begins.
To participate in a webinar and an online course, you must be able to access GoTo Webinar or GoTo Meeting, STC's online meeting space. Check system requirements for GoTo Webinar and GoTo Meeting prior to joining. GoTo Webinar and GoTo Meeting are a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.
I registered for an online course, what are my next steps?
Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.
If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.
I registered for a webinar, but will be unable to attend. Will a recording be available?
If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.
I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?
If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.
I want to take a specific course that isn't listed online. Will it be offered in the future?
STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.
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