TC and Industry Needs: Adapting and Marketing Yourself in Changing Economic Times


Jeremy R. Merritt
MTSC, Technical Writer and Educator


October 2, 2018 - 2:00 PM


October 2, 2018 - 3:00 PM

TC and Industry Needs: Adapting and Marketing Yourself in Changing Economic Times

Technical communication fits into many industries, and technical communicators address many different needs within those industries. Yet there is no “one size fits all” job description for a technical writer/communicator. Typically, technical writers have to adapt to one or more factors over the course of their careers: changes in employment (for example, leaving one job for another), changes in the organization where they already work, and changes in the larger economic climate.

How do technical communicators adapt to the inevitable changes they will encounter? How do they successfully market themselves to different groups of stakeholders in different industries? How do they expand and reinvent their roles effectively? In this seminar, we will address these questions and related topics.

Objectives include gaining a greater understanding of:

  • The variety of roles technical communicators often take upon (or are asked to take upon).
  • Best practices in advocating for one’s place as a technical communicator in different organizations.
  • Networking and career development for technical communicators (with attention to opportunities available through STC at the national and chapter level).
  • Common effects of economic and organizational changes on technical communication; how to adapt to those changes.

While it is not possible to cover every industry-specific scenario that a technical communicator may encounter, this webinar will provide attendees with ideas on enhancing adaptability and marketability in the field. Attendees will also gain greater knowledge of small-scale and large-scale networking techniques and how to engage their existing network and resources available to them.

Jeremy Merritt is also teaching an STC online course in November further detailing this information. Visit the online course page to register.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the GoTo Webinar instructions for an event?

Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC's online meeting space.  GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

Have an Education Question? Contact Us!


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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.