August 30, 2017 - 2:00 PM
August 30, 2017 - 3:00 PM
Team Collaboration through Content Journeys
It’s hard work getting people to change. Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying. Like all strategic conversations, understanding your current situation and determining the readiness for change in your organization is an important first step in getting things done. This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content. Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
- How to use audience research to build content requirements
- Why it’s important to understand your organisations readiness for change
- How to plan and structure a content mapping session with your stakeholders (as well as explaining the benefits to them)
Frequently Asked Questions
When do education events take place?
Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).
A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.
When will I receive the Adobe Connect instructions for an event?
Registered attendees will receive the Adobe Connect instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.
Registered attendees will receive the Adobe Connect instructions one (1) day before the online course begins.
To participate in a webinar and an online course, you must be able to access Adobe Connect, STC's online meeting space. You can test your Adobe Connect connection here. Adobe Connect is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.
I registered for an online course, what are my next steps?
Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.
If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.
I registered for a webinar, but will be unable to attend. Will a recording be available?
If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.
I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?
If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.
I want to take a specific course that isn't listed online. Will it be offered in the future?
STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.
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