Speakers
Melissa Breker
Content Strategist and Consultant, Breker Group ConsultingStart
August 30, 2017 - 2:00 PM
End
August 30, 2017 - 3:00 PM
Team Collaboration through Content Journeys
It’s hard work getting people to change. Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying. Like all strategic conversations, understanding your current situation and determining the readiness for change in your organization is an important first step in getting things done. This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content. Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
Key takeaways
- How to use audience research to build content requirements
- Why it’s important to understand your organisations readiness for change
- How to plan and structure a content mapping session with your stakeholders (as well as explaining the benefits to them)
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