TESTING CONTENTS STRATEGY: WHAT WORKS WHAT DOESN'T

Speakers

Kevin O’Connor
Presenter
Colleen Jones
Founder, Content Science

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Content strategy is an emerging field of practice that helps get your content under control. Where does testing with users fit in? This presentation answers that question and more by presenting a practical process and illustrating it with mini case studies from Centers for Disease Control and Philips.

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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.

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