The Dollars and Sense of Visuals in Content: Original Research and Innovative Approaches

Speakers

Daniel Foster
Strategy Lead for TechSmith's Snagit

Start

July 18, 2019 - 1:00 PM

End

July 18, 2019 - 2:00 PM

The Dollars and Sense of Visuals in Content: Original Research and Innovative Approaches

We’ve all seen statistics suggesting people process and engage better with visual elements over text. But what does the science say? In 2018, TechSmith Corporation embarked on the first-ever comprehensive study of visual communication in the workplace. The results are eye-opening to say the least.

This webinar will share this new, original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, tasks completion, and productivity. The study also explores changing consumer preference and what it means for content creators in 2019.

We’ll wrap up by looking at one innovative method for leveraging the power of visual communication while reducing the need to update and localize the visuals in software documentation. See real life examples of Simplified User Interface (SUI)—a visual treatment for screenshots—and learn the three major benefits of this approach.

*Attendee information will be shared with the presenter upon completion of the webinar. To opt-out, email education@stc.org.

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