Meeting the Audience Where They Are-Writing for Microcontent



June 30, 2022 - 1:00 PM


June 30, 2022 - 2:00 PM

Meeting the Audience Where They Are – Writing for Microcontent

Thursday, 30 June 2022; 1:00 to 2:00 PM Eastern time (GMT-4)

Today’s users are burdened by information overloading. It is no longer a viable option to merely present your content and wait for the audience to find it. Businesses must take the initiative to deliver customized content to where the audiences are on multiple technology platforms. To do so effectively, the content must be taken out of the bounds of document or page and systematically organized in smaller chunks. We call these content chunks microcontent.

To make microcontent truly intelligent and omnichannel ready, in addition to chunking, our content needs to be readable by both machines and humans. We need to rethink how we write our content. In this webinar, I will introduce the concept of microcontent and writing practices that enables microcontent to be reusable, reconfigurable, and adaptable for omnichannel delivery.

Attendee takeaways:

The audience will

  • learn the concept of microcontent
  • understand how microcontent helps to solve the challenges of information overloading for users
  • learn that microcontent is a methodology and content strategy for building reusable, reconfigurable, and adaptable content for omnichannel delivery, and
  • learn how to write microcontent so that the content produced are easy to read both for the users and machines.

For current CPTC certificants: This webinar provides 2 CEUs for recertification, in the Content Development or Written Communication core compentency areas.

Frequently Asked Questions

When do education events take place?

Webinars are held on a variety of days. The times are always published as Eastern time (GMT-5/-4)

A majority of online courses are held at times as to not conflict with webinar times.

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Registered attendees for webinars will receive the GoTo Webinar instructions shortly after they have completed the registration. An email will be sent from “STC Education Department”.

Registered attendees for online course will receive the logon instructions for the live sessions and learning management site at least one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar or GoTo Meeting, STC's online meeting space. Check system requirements for GoTo Webinar and GoTo Meeting prior to joining. GoTo Webinar and GoTo Meeting are a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. Attendees will receive the login instructions for STC's learning management site at least one (1) days before the course begins.

I registered for a webinar, but will be unable to attend. Will a recording be available?

All webinar registered attendees receive an email with a link to the recording, and an evaluation link following the webinar.

I registered for an online course, but cannot attend at that time. Will I receive a refund?

If you are unable to attend the live sessions for an online course, the instructor may allow you to view the recordings of the sessions as an alternative. If you decide you want to cancel your registration you must do this prior to the second session. You will receive a refund, minus a $75 administrative fee. STC will also consider transferring your registration fee to another online course. This option is available only for courses in the same calendar year.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC may offer it again in the following year.

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