Yes, Technical Communication Can Be Lifesaving Work!


Marlane J. Kayfes


April 22, 2015 - 2:00 PM


April 22, 2015 - 3:00 PM


9401 Lee Highway, Suite 300, Fairfax, VA 22030   View map

True communication requires someone who receives, understands and, sometimes, acts upon the message. The recipient’s part in information exchange is critical in industries where life itself hinges on preventing high potential (HiPo) incidents—those that can cause severe disabilities, fatalities, and extensive property damage. In such hazardous industrial environments, accident investigators often cite the root cause of HiPo incidents as human error—lack of competency, procedure not followed, or incomplete procedure.

Employees, often under stressful conditions, must be aware of the risks and know warning signs and measures to prevent or mitigate losses. Supplying that information falls to the companies, making written processes and procedures and training essential. Often, however, the communication falls short.

In this webinar, Marlane Kayfes will present two case studies that used targeted, audience-focused documentation and training; one company reduced HiPo incidents by 55%, the other by 70%. She will examine:

  • Beliefs that can hinder communication,
  • Paradigm shifts that open the door to improved communication, and
  • Documentation principles that bridge effective communication

The goal is to arm technical communicators with thought-provoking evidence that they can use to help shift their clients’ approach and embrace documentation and training in a new, more effective light.




+1 (703) 522-4114


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Society for Technical Communication
Phone: +1 (703) 522-4114 | Fax: +1 (703) 522-2075
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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.