STC is proud to announce the opening keynote speaker for the 2018 Technical Communication Summit & Expo: Carla Johnson! Carla is a speaker, author, storyteller, and Chief Experience Officer for Type A Communications. Her keynote address, “Perpetual Innovation,” will talk about how the world’s most innovative teams create great ideas to deliver exponential outcomes. Don’t miss her during the Summit Opening General Session on Monday, 21 May. Here is a description of her presentation.
We’ve all seen the examples of LEGO’s Hollywood movie, GE Ecomagination and Dos Equis’ “Most Interesting Man in the World.” They’re held up time and again as beacons of killer creative. Enough already. It’s easy if you have sexy products, big budgets and household brand names. But we create technical articles, user guides and complex documentation. Those innovative examples don’t have anything to do with us. Or do they? It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots with brands unrelated to ours, and our blindness kills creative ideas before we even start. But guess what—the most brilliant minds understand creativity is something you consistently nurture, rather than leave to chance. Welcome to Perpetual Innovation.
In this captivating presentation, author and marketing executive Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company. You’ll walk away ready to jump-start collaboration to deliver exponential outcomes for your brand.
Join Carla Johnson and fellow attendees in Orlando to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. To learn more about Carla and her exciting keynote presentation, visit summit.stc.org.
