Rahel Bailie presents the live Web seminar Big Content: Content Strategy as a Design Framework on Tuesday, 8 October, from 10:00-11:00 AM EDT (GMT-4). Below is a guest blog post from Rahel about the topic and what you can expect to learn from the webinar.
Content is the primary vehicle for the way people understand our organizations, our products, and our stories. Yet, content is often neglected, forgotten, or ignored during design efforts. It’s time to turn the paradigm on its head and make content the central focus of the design process. If a UX designer’s job is to tell a story, and tell that story regardless of time, device, or even location, then the content strategist’s job is to ensure that the story makes sense, in every context in which it’s delivered. Big Content is thinking of content beyond the site, beyond the design, and beyond the story. In this webinar, we’ll look at various design models, and see how content strategy helps us think of content in a much bigger way, for much bigger results.