Summit ’14: Highlights of the Mobile Content and Design Track

The 2014 Summit offers a Mobile Content and Design track filled with excellent sessions that can help you design and deliver effective content. If you are facing the challenge of integrating mobile into your content strategy, check out these sessions.

Information Everywhere: Flexible Content with Responsive Design (Monday, 8:30 AM). Nicky Bleiel discusses how responsive design “frees our content” to work anywhere, anytime. By exploring what responsive design is and how it works, participants can see how adopting responsive design means that technical communicators no longer need to spend time designing and creating deliverables for different devices.

Touch, Voice, and Gestures: How to Craft Your User Assistance (Monday, 1:00 PM). Joe Welinske provides a guide for appropriate language choices to use for emerging interaction types like touch, voice, and hand gestures. He will cover topics that apply to both mobile platforms and desktop systems, such as device-specific instructions using conditional text, micro-concise instructions for small screens, writing for first user experience, flat navigation, and options for voice support. This session applies to both mobile platforms and the emerging use with desktop systems.

Design Challenges in Multichannel Content Publishing Using HATs (Monday, 1:00 PM). Neil Perlin presents the three main types of mobile supported by help authoring tools and the importance of defining your specific mobile outputs. Neil addresses how to analyze content to determine what help authoring tool features work, may work, and won’t work in different mobile outputs, as well as the emerging set of GUI tools that can convert a traditional website to mobile form and the problems that can arise with legacy content.

A Content Strategist's Guide to Mobile Platforms (Monday, 2:15 PM). John Collins looks at the app ecosystems of Apple, Google Play, and Amazon Kindle. With an understanding of the different ecosystems, you'll be better equipped to manage the content that goes with them, and you can make yourself an integral part of your company's mobile strategy.

Google Glass and Augmented RealityTools for Your Content Strategy Tool Kit (Tuesday, 8:30 AM). Marta Rauch presents how augmented reality and Google Glass affect technical communication. You will learn about the importance of augmented reality, best practices for content strategy on augmented reality presentations, and techniques for providing effective user assistance on Google Glass.

Structured Authoring Meets Responsive Design (Tuesday, 1:00 PM). Mark Giffin discusses what is happening in the world of the Web as it relates to technical communication, including the advantages of using responsive design if you are using structured authoring (and even if you don't use structured authoring).

Improve Your Typography with Responsive Web Design (Tuesday, 4:15 PM). Your content is the most important part of your website, so it’s essential to make sure that the text looks good and is easy to read no matter what device type or screen size it's being viewed on. Clarissa Peterson talks about how to use CSS and media queries to ensure your typography looks better and performs better across devices.

The Future of Mobile InformationExamples and How We Get There (Tuesday, 4:15 PM). Ann Rockley and Charles Cooper discuss where mobile is going so you can better understand your customers’ requirements, determine how these requirements affect your content, understand the technological requirements, and develop an intelligent content strategy to support mobile today and into the future.

 

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