The Phoenix Chapter planned a few outside social events for the Summit, and one of the popular ones was a showing of the documentary Helvetica. Sponsored by Discount Tire, this was a private showing of Helvetica at the FilmBar, a combined beer/wine bar and 70-seat movie theater within walking distance of the Phoenix Convention Center. The description for the event queried:
“Have you ever thought about the impact that a simple typeface might have on our modern society? The full-length documentary Helvetica explores this impact through dynamic discussions with more than 20 type and graphic designers in Europe and the United States, blending topics of design, advertising, psychology and communication in a fast-paced, creatively-edited and engaging film.”
The event was a sellout, with a few people even sitting in the aisles. Below is a video slideshow of photographs from the event. Thank you again to the Phoenix Chapter and Discount Tire for organizing this event for Summit attendees, and to Jeanette Lee-Randall for providing the video.