Technical content is at its most effective when its use and usability can be tracked. Even more importantly, feedback must be collected from users—which can be difficult. That’s where web analytics come in. We can track how customers are using documentation and, in doing so, understand your users better. Steve Manning hosts Using Web Analytics to Improve Content Effectiveness and Make Your Job Easier starting tomorrow, 18 April, at 2:00 PM EDT (GMT-4).