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This month:
August's Roundtable theme is Content Measurement and Intelligence, curated by Colleen Jones, Founder of Content Science, a content strategy and intelligence firm. Does our content make a difference? We all face that question sooner or later. The good news is we can answer that question faster, easier, and with more confidence now than ever before. The catch? Measuring content requires time and effort up front to set up a system called “content intelligence.” August's Roundtable will help you use such a system to measure your content’s impact to inform content decisions and show its value.