It can be overwhelming to figure out what type of technology solution your company needs, which often leads to inaction. Companies today realize that they need to take advantage of content reuse in order to save time, save money, and generate higher-quality documentation. A successful content reuse implementation requires a well-planned, well-thought-out content reuse strategy and technology that effectively supports this strategy. Often, technical communicators must lead this effort because they are working with the content, tools, and writing teams who are critical to the success of any content reuse and management efforts.