Wish you had more time to deeply understand customer reasoning? Join Indi Young and STC for the live Web seminar Mental Model Diagrams: Supportive Content for Specific Folks and get the understanding you need.
Mental model diagrams provide a clear roadmap of where to invest your energies and where you shouldn't. Derive information architecture, head off arguments, and get everyone on the same page. Stretch your limited resources by building the diagram over time, depending on core behaviors that will last decades.
Note: All webinars are on sale for $59, down from $79, through the end of January. Register for any currently scheduled webinar and save!