Upcoming Webinar on 17 January: Assess Your Web Content with Qualitative Research

Join user research expert Cory Lebson for the live Web seminar Assess Your Web Content with Qualitative Research on Friday, 17 January, from 1:00-2:00 PM EST (GMT-5). In this webinar, Cory will introduce attendees to a number of tools and techniques for conducting qualitative user research to improve your Web content. Find out when and why you should conduct focus groups to assess a Web strategy. Learn how you can better understand your users with ethnographic research or interviews and test your assumptions with a usability study. Assess the organization of content with a card sort. And consider the best ways to get stakeholder buy-in for your research initiatives.

This webinar provides an overview of user research techniques, including:

  • Usability studies
  • Focus groups
  • Ethnographic research
  • Interviews
  • Card sorts