Out of relative obscurity, content strategy has become the next big buzzword. Some say it fills a gap in technical communication practices while others argue it’s just a different name for things technical communicators already do. Join Karen McGrane for the live Web seminar We Are All Content Strategists Now on Wednesday, 24 August from 1:00-2:00 PM EDT (GMT-4) and learn why the Web needs content—and how technical communicators of every stripe can put content strategy to work on their projects.
In taking this webinar, you will understand why content strategy is getting talked about, learn how Web projects fail without content strategy, and gain insight into ways to adopt content strategy processes. Find out why we are all content strategists now and how to make it work for you, with Karen McGrane and STC.