If you have ever used a Web analytics tool to measure the traffic to your online documentation, you might have asked yourself, “I see these pageview numbers, but what more can I learn about my users and docs?” Given that Web analytics solutions are generally designed to measure online advertising and ecommerce strategies, your questions are understandable. Find out how to get more with the live Web seminar Google Analytics: Measuring Content Use and Engagement on Wednesday, 28 September, 1:00-2:00 PM EDT (GMT-4), presented by Patricia Boswell, who currently works on the Google Analytics team.
This webinar shows how to use Analytics to measure user engagement with online documents. The presenter will demonstrate how her user education team uses Google Analytics on their developer documentation (http://code.google.com/apis/analytics/) to get insight into how well the documents are serving their users. Get to the information behind just the pageview numbers with Patricia Boswell and STC!