Dr. Guiseppe Getto is an Associate Professor of Technical Communication and Director of the M.S. in Technical Communication Management at Mercer University (https://bit.ly/3qPGLfB). He consults with businesses and non-profits from a variety of industries who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors. He has taught at the college level for nearly twenty years. During that time, he has also consulted and formed research and service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups. He is also a poet. His first book, Familiar History, is available from Finishing Line Press: http://guiseppegetto.com/poetry/. Read more about him at: http://guiseppegetto.com.