Sr. Manager of Content Marketing, Equinix
James has more than 15 years of experience developing initiatives to engage users ranging from corporate legal counsel to government to technology consumers. In addition, he’s a highly accomplished UX, information and web systems analyst. In addition to being a regular contributor to CMSWire, James leads the Content Strategy program for Equinix, a Fortune 500 global technology and data company. From competitive landscaping to content architecture enterprise to authoring experiences and editorial governance, James understands the entire content lifecycle and the best ways to achieve full value from content marketing initiatives.
|Creating a Content ROI Attribution Formula
|June 28, 2017