The theme for April 2019 is Content Strategy. We will look at what content strategy actually is, how content strategy applies in a range of content environments, why to consider incorporating content strategy into your technical communication work processes, and where you can use content strategy to bridge silos. As part of the discussion, we will also delve into content operations, the logical outcome of a content strategy, and how reframing the practice may affect adoption, especially in Agile environments.
WHO I AM:
A results-driven, seasoned consultant with extensive experience in digital transformation. I have a strong track record of delivering end-to-end content systems in the context of digital strategy projects, often in environments with complex content delivery requirements. I’m the professional who delivers the hard truths and sometimes difficult prescriptions that help organisations leverage their content as a business asset.
WHAT I DO:
In short, I systematise the delivery of content. That means analysing business problems to see where content is preventing organisations from meeting their business goals, define content offerings, and then develop systems that integrate various types of content into a coherent strategy to optimise its production and delivery in a way that allows it to be used to meet the goals of the organisation.
HOW I DO THIS:
Bringing decades of experience to the field, I apply a strong understanding of the complexities of managing the editorial and technical aspects of content. to ensure that content is the driver for existing and emerging channels within the context of a rich customer experience. My strength as a diagnostician allows me to apply strategic analysis across a range of organisational requirements, aligning the needs of the business, customers, content, and technology, to deliver compelling experiences into existing channels and allow for rapid adoption of emerging channels.
Diagnosing systemic content problems and developing roadmaps to implement for success,
Working with content management integrators during CMS implementations,
User experience consulting with a content-driven design approach,
Evidence-based content design methodology,
Content strategies supporting omnichannel marketing, multichannel delivery, digital and print,
Integration of enterprise content for brand alignment,
Training and guidance of content professionals on best practices for digital content development.