Roundtable | August 2019

Roundtable | Content Measurement + Intelligence Copy



Does the content we make, make a difference? We all face that question, in one form or another, sooner or later. The good news is we can answer that question faster, easier, and with more confidence now than ever before. The catch? Measuring content requires time and effort up front to set up a system—a system called content intelligence. This curated series will help you start and use such a system to measure your content’s impact to inform content decisions and to show its value.

August Roundtable includes the following curated content, in addition to resources and an interactive forum for engagement on the topic.

Week 1: Whitepaper and Online Course: The Elements of Content
Intelligence: Set Up a System to Measure Content + More

Week 2: Live Webinar: Measuring Content Effectiveness
Week 3: Panel Discussion: To Content Measurement, Intelligence, + Beyond
Week 4: Introduction to ContentWRX

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With more than ten years of knowledge and expertise we design and code clean websites and apps, we build brands and help them succeed!

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With more than ten years of knowledge and expertise we design and code clean websites and apps.

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Meet The Team

Interested in Working With Us?

We craft beautiful and unique digital experiences. With more than 10 years of knowledge and expertise we design and code clean websites and apps, we build brands and help them succeed!
Samanta Jonson
Samanta Jonson
Partner & CEO
Samanta Jonson
Samanta Jonson
Partner & CEO
Samanta Jonson
Samanta Jonson
Partner & CEO
We Are Hiring. Join Our Team!

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So What’s next?

Are You Ready? Let’s Work!

August Roundtable includes the following curated content, in addition to resources and an interactive forum for engagement on the topic.

Week 1: Whitepaper and Online Course: The Elements of Content Intelligence: Set Up a System to Measure Content + More

Week 2: Live Webinar: Measuring Content Effectiveness

Week 3: Panel Discussion: To Content Measurement, Intelligence, + Beyond

Week 4: Introduction to ContentWRX

About STC Roundtable

Roundtable is a new, exciting educational content subscription offering from STC. It is separate from membership and provides additional ongoing professional development in the form of fresh, high-quality content for 48 weeks on topics relevant to technical communicators and curated by well-known experts. View one free month of content here: https://www.stc.org/roundtable/future-of-tech-comm/.

Each month, Roundtable subscribers will receive access to the following resources:
  • An engaged community of peers
  • Access to top experts in the field
  • Timely, relevant topics in the world of tech comm and its tangential industries
  • Shared resources from across Web
  • Over $1,500 of fresh, high-quality content, including weekly webinars, published white papers, practical applications, live Q&As, expert panel discussions, and more

For a limited time, STC is offering a Founder subscription to access Roundtable for one year at an annual fee of only $350 (worth over $1,500). You can lock in this subscription rate as long as you renew your subscription annually. Annual subscriptions are based on anniversary date (i.e., the date of purchase).

You do not have to be an STC member to subscribe to Roundtable. However, if you are a member, please log in with your credentials to avoid creating duplicate records.

Week 1: Webinar.

A formal webinar led by the monthly curator or a selected expert. Content may consist of a presentation, exploration of a specific scenario, and/or exploration of additional curated resources.

Week 2: Practical application.

A description of how to implement the information learned in the webinar or community conversations. This could take the form of an interview, a blog post, an article, or a case study.

Week 3: Live Q&A.

A live discussion on the monthly topic with selected experts and moderated by the monthly curator.

Week 4: Bonus content.

Additional relevant content from the monthly experts, like a white paper, a research report, or a business tool.

Upcoming STC Roundtable Topics

March 2019

April 2019

Content Strategy and Experience
(curated by Rahel Bailie)

May 2019

Professional Development
(curated by Alyssa Fox & Alisa Bonsignore)

June 2019

Leadership and Teams (curated by Toni Mantych)

July 2019

August 2019

Content Measurement + Intelligence (curated by Colleen Jones)

September 2019

Round the World in Four Weeks: Translation, Localization and Globalization (curated by Karen Tkaczyk)

October 2019

Learning Experience Design (curated by Phylise Banner)

November 2019

Content Engineering (curated by Cruce Saunders)

December 2019

Information Design 4.0 (curated by Ray Gallon)

ABOUT STC AND TECHNICAL COMMUNICATION

The Society for Technical Communication is a professional association dedicated to the advancement of technical communication. Technical communicators research and create information about technical processes or products directed to a targeted audience through various forms of media.

For example, STC members communicate about technical or specialized topics, such as computer applications, medical procedures, or environmental regulations. They communicate by using technology, such as Web pages, help files, or social media sites. And they provide instructions for products and services.

STC advances the theory and practice of technical communication across all user abilities and media so that both businesses and customers benefit from safe, appropriate, and effective use of products, information, and services. Technical communication is an essential part of every organization’s competitive strategy.