January 2020

The Future of Content

December's Roundtable focuses on the Future of Content; design, governance and systems around omnichannel journeys.

Week 1 - The Future of Content: Aligning content, design, governance and systems around omnichannel journeys.
Week 2 – To Be Announced
Week 3 – Panel discussion, date to be announced
Week 4 – Content coming soon.br>

This month we will look at where content is going to go in the next decade – and a little bit beyond.

Where it will go will, of course, be defined by where customers want it to go facilitated by the rise of new available technologies like artificial intelligence, mixed reality, natural language process all along the content lifecycle, and real-time experience analytics across all our channels. Join us a group of futurists – with decades of combined past experience – who will collaboratively help you pivot your mind’s eye from where the ball is, to where it’s going.

Weekly Content

The Future of Content Aligning content, design, governance and systems around omnichannel journeys.

Market demands have outpaced enterprises. It has never been easier to research suppliers and potential new relationships. Content is the cornerstone of modern business because it represents our brand when we’re not there, it serves as the collective memory of our staff, and it extends our reach across the globe. However, the proliferation of new channels, paired with constantly rising expectations of convenience, speed, and personalization on every touch-point is taxing even the largest budgets and enterprises in the world. The answer is a new approach to how we plan, create, manage, govern, and deliver our content. We need to evolve beyond traditional document-, campaign-, or channel-based deliverables to well-designed, omnichannel content created everywhere, ready to be orchestrated anywhere. By staring down the modern reality and taking on the new required capabilities, it becomes feasible and economically viable to create content that can be personalized and contextualized on any device, take full advantage of artificial intelligence, and be localized to meet the varied needs of our global customers.

Week 2 – To Be Announced

Panel Discussion- date to be announced

Content coming soon.


To be announced.

Curator Bio:

Noz Urbina:


Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.

Noz has recommended solutions that have avoided headcount increases, designed interfaces and processes that have saved organisations hundreds of thousands per year, and delivered dozens of budget-winning internal presentations. He is comfortable working with the world’s largest organisations and most complex content challenges, to which he has repeatedly proven to be an effective contributor.

He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

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