This month we will look at where content is going to go in the next decade – and a little bit beyond.
Where it will go will, of course, be defined by where customers want it to go facilitated by the rise of new available technologies like artificial intelligence, mixed reality, natural language process all along the content lifecycle, and real-time experience analytics across all our channels. Join us a group of futurists – with decades of combined past experience – who will collaboratively help you pivot your mind's eye from where the ball is, to where it's going.
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
Noz has recommended solutions that have avoided headcount increases, designed interfaces and processes that have saved organisations hundreds of thousands per year, and delivered dozens of budget-winning internal presentations. He is comfortable working with the world’s largest organisations and most complex content challenges, to which he has repeatedly proven to be an effective contributor.
He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.