It’s happening, whether we want it to or not, we are fast approaching a convergence of content. Content is the foundation on which customer experiences are built, be it text, imagery, video, or audio. From “snackable content” to chatbots it all is going to need content designed to be structured, tagged, and written for reuse across multiple deliverables. But it isn’t going to magically happen overnight. Discover how to take a systematic approach to understanding what is driving the convergence and how to engineer our content to realize it’s full potential to deliver value to our customers.

It’s happening, whether we want it to or not, we are fast approaching a convergence of content. Content is the foundation on which customer experiences are built, be it text, imagery, video, or audio. From “snackable content” to chatbots it all is going to need content designed to be structured, tagged, and written for reuse across multiple deliverables. But it isn’t going to magically happen overnight. Discover how to take a systematic approach to understanding what is driving the convergence and how to engineer our content to realize it’s full potential to deliver value to our customers.