Join some of our sponsors for free preconference tools sessions on Sunday morning, 20 May. You must register with the vendor (not STC) to participate. See the descriptions below for times for each session and how to register. More will be added soon.

Adobe

The Decade Ahead: Opportunities and Challenges for Technical Communication Professionals Mark your calendar for an eventful day with the who’s who of the TechComm industry. Catch industry stalwarts like Ann Rockley, Bernard Aschwanden, Beth Gerber, Joe Gollner, Joe Welinske, John Daigle, Joseph Ganci, Kevin Siegel, Lynne A. Price, Matt Sullivan, Neil Perlin, Pam Harrison, and Rick Stone, as they speak on trends in technical communication. Also, meet the Adobe Product Management team, share your experiences and feedback. Influence the future product roadmap. Enjoy the exclusive Adobe hospitality . . . while you learn, network, and grow! 8:00-8:30 AM—Breakfast and registration 8:30-8:45 AM—Welcome note, introductions and setting the context. Tom Aldous, Director of Business Development and Product Evangelism, Adobe Systems Inc. 9:30-10:15 AM—Multi-Screen Help Authoring—How to Deal with the Explosion in Device Sizes. Joe Welinske, President of WritersUA. 10:15-10:30 AM—Break, coffee and pastries. 10:30-11:15 AM—Multi-Purposing your Policy and Procedure Content for Today’s Enterprises. Beth Gerber, co-owner and President and Pam Harrison, co-owner and Vice President, Lightext, Inc. 11:15 AM-Noon—Panel discussion—”The Decade Ahead: Opportunities and Challenges for Technical Communication Professionals.” Moderator: Tom Aldous, Director of Business Development and Product Evangelism, Adobe Systems Inc. Esteemed Panelists:
  • Ann Rockley, President, The Rockley Group, Inc.
  • Bernard Aschwanden, Founder and President, Publishing Smarter
  • Joe Gollner, Director, Gnostyx Research, Inc.
  • Joseph Ganci, CEO, Dazzle Technologies Corp.
  • Lynne A. Price, President, Text Structure Consulting, Inc.
  • Matt Sullivan, Director of Training, roundpeg, Inc.
  • Neil Perlin, Owner and Principal Consultant, Hyper/Word Services
Noon-1:00 PM—Buffet lunch. See the Adobe website for more information about the sessions. Registration closes 16 May 2012. Register for free now.

MadCap Software 

9:00-10:00 AM—Introduction to MadCap Flare: This hour will introduce the concepts behind MadCap’s authoring and publishing system, demonstrate how it works, and will include best practices and success factors for the new user. 10:00-10:30 AM—Introduction to the MadPak: Advanced integration of multimedia, adding subject matter experts as contributors/reviewers, the power of advanced reporting with automated correction/update tools when problems are found, and managing content translation/localization. 10:30-10:45 AM—Break 10:45-11:30 AM—MadCap Flare 8!: The North American live premier of the latest edition of this world class publishing environment. See what is new, see what has been added, see what has been improved. New outputs, new functionality, new capabilities, and more. 11:30 AM-Noon—Question and Answer Panel with the MadCap Software Experts: You will have the opportunity to ask questions directly of MadCap Software staff including representatives from the MadCap Executive team, the MadCap Dev/QA team, and the MadCap Technical Support team. Presentations by: Mike Hamilton, MadCap Software, Inc. Scott DeLoach, ClickStart Panel Discussion with: Mike Hamilton, MadCap Software, Inc. Scott DeLoach, ClickStart Frank Novak, Product Management, MadCap Software, Inc. Matthew Ferguson, Quality Assurance, MadCap Software, Inc. RSVP to sales@madcapsoftware.com