Artist’s Notes
“A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals.” (source: https://blog.hubspot.com/marketing/content-marketing-plan)
There are many websites and blogs that discuss the basics of Content Strategy. I retrieved the primary key words and concepts and incorporated these, along with icons, to a stylized image of a hanging flow chart. The chart has many moving parts and remains flexible and responsive to change. Transparent color enhancements, icons, patterns, and text were designed using Adobe Illustrator 28.0.
Sources: Getty images: ID #157192883; Credit: enot-poloskun; https://blog.hubspot.com/marketing/content-marketing-plan; https://searchengineland.com/content-strategy-goals-394472
About the Artist
Vivien Arnold is a senior designer at the North Carolina-based research institute RTI International. RTI’s motto: delivering the promise of science for global good, aligns well with her career focus: publication, presentation and illustration with a strong emphasis in social sciences and environmental planning. She enjoys arts and sciences from her home in California. Available at varnold@rti.org.
