Technical Communication Content Strategy in the Mobile Device Age
Virtual Conference

Technical Communication Content Strategy in the Mobile Device Age
4–6 December 2012
1:00–3:15 PM EST (GMT-5) each day

This unique, three-day online event will include presentations on all aspects of technical communication and content strategy. Scott Abel will be the host/moderator for the conference.

Contact Lloyd Tucker for rates for multiple registrations in the same company (whether one location or multiple locations).

$169 Current Members
$225 Nonmembers
$99 Student Members


Tuesday, December 4

Scott Abel

1:00–1:15 PM EST (GMT-5)
Introductions and Opening Remarks

Scott Abel, Moderator

The Content Wrangler, Inc.

Scott Abel, aka The Content Wrangler, is an internationally recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. In addition to his popular business blog, TheContentWrangler.com, an online resource for content professionals with an interest in content management, content standards, and content technologies, Scott maintains several online communities on Facebook and LinkedIn, and is a popular and influential technology micro-blogger on Twitter. He writes regularly for trade and industry publications, blogs, and newsletters, and is a popular presenter at publishing and other content-focused events. In his free time, Scott is a dance music mashup artist, dj, and music producer who has been spinning tunes since 1982.

Home Linkhttp://www.thecontentwrangler.com

Rahel Bailie

1:15–2:00 PM EST (GMT-5)
Content Strategy as a Framework for Content Design

Rahel Bailie, Content Strategist

Intentional Design Inc.

Content strategy promises—or threatens, depending on one's perspective—to upend the framework used for development projects. Content becomes the linchpin around which the rest of the design, technology, and user experience revolve. Good content is the logical nexus of the user experience; it makes sense to start a project with the content. Content strategy in design agencies may differ from product content strategies that include documentation, training, and user assistance. Yet both of these practice areas are business-critical and depend on each other in order for the host organization to thrive.

Learning Objectives:
  • How to make informed decisions when developing a strategic content plan
  • Find techniques to leverage content in compelling ways
  • Identify the key deliverables of a content strategy
  • How to be a content advocate on a cross-functional team

Rahel Anne Bailie is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. An afficionado of content structure and standards, she treats content with the respect it deserves as a valuable corporate asset.

Home Linkhttp://www.intentionaldesign.ca

Sarah O'Keefe

2:00–2:45 PM EST (GMT-5)
Strategy First: Launching Successful Technical Communication Projects

Sarah O'Keefe, President

Scriptorium Publishing

In this session, participants will learn about the importance of content strategy to the success of technical communication projects. This will include a basic definition of content strategy, a discussion of content strategy in the context of technical content, and a review of common business problems that content strategy addresses.

Learning Objectives:
  • Typical business requirements that drive content strategy decisions
  • How to tie technical communication to business requirements
  • How to plan a content strategy for tech comm
  • How to implement a content strategy for tech comm

Sarah O'Keefe is the founder of Scriptorium Publishing and a content strategy consultant. Sarah's focus is how to use technical content to solve business problems; she is especially interested in how new technologies can streamline publishing workflows to achieve strategic goals. Her latest book is Content Strategy 101: Transform Technical Content into a Business Asset. Sarah speaks fluent German, is a voracious reader, and enjoys swimming, kayaking, and other water sports along with knitting and college basketball. She has strong aversions to raw tomatoes, eggplant, and checked baggage.

Home Linkhttp://www.scriptorium.com

2:45–3:00 PM EST (GMT-5)
Summary Remarks

Scott Abel, Moderator


Wednesday, December 5

1:00–1:15 PM EST (GMT-5)
Opening Remarks

Scott Abel, Moderator

The Content Wrangler, Inc.

Marcia Johnston

1:15–2:00 PM EST (GMT-5)
Write Tight(er): What “Conciseness” Means, Why It Makes More Business Sense Today Than Ever, and How to Achieve It

Marcia Riefer Johnston, President

Marcia Riefer Johnston, Inc.

Do you think you and the writers on your team already write concisely? Attend this session, and learn how to tighten your text even more. With translations costing around $0.25 per word per language and with small screens squeezing the “page,” this timeless skill has become more timely than ever.

Learning Objectives
  • How flabby writing hurts business
  • Why “concise” does not equal “short”
  • Why you don't need a double-standard to write for small screens
  • The single most effective bloat-busting strategy guaranteed to tighten and energize your sentences.

When Marcia Riefer Johnston was 12, American Girl magazine printed her eight-paragraph story, “The Key,” and paid her $15. She has been writing ever since. She has worked as a technical writer for 20+ years, including a stint teaching tech writing in the Engineering School at Cornell University. Her words have landed on billboards, blackboards, birthday cakes, boxes of eggs, and the back of her new book, Word Up! How to Write Powerful Sentences and Paragraphs (and Everything You Build from Them).

Home Linkhttp://howtowriteeverything.com

Ann Rockley

2:00–2:45 PM EST (GMT-5)
Supporting Multiple Mobile Devices with a Unified Content Strategy

Ann Rockley, CEO

The Rockley Group

Smartphones, eBook readers, and tablets have forever changed the way people access and interact with your content. You need to be able to create content today that can adapt to the new devices of tomorrow. To do that you need to create a unified content strategy—a content strategy that takes into account the requirements of the customer, the content to be delivered, and the ever-changing array of devices for delivery.

Learning Objectives:
  • What is a unified content strategy (UCS)
  • The key factors that impact effective mobile content
  • Understand the difference between responsive content and adaptive content
  • How to develop a content strategy to support adaptive content
  • Tips for future-proofing content

Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, eBooks, and content management best practices. Known as the “mother” of content strategy, she introduced the concept of content strategy with her best-selling book, Managing Enterprise Content: A Unified Content Strategy, now in its second edition. Ann was ranked among the top five most influential content strategists in 2010. Ann is an STC Fellow.

Home Linkhttp://ww.rockley.com

2:45–3:00 PM EST (GMT-5)
Summary Remarks

Scott Abel, Moderator

The Content Wrangler, Inc.


Thursday, December 6

1:00–1:15 PM EST (GMT-5)
Opening Remarks

Scott Abel, Moderator

The Content Wrangler, Inc.

Charles Cooper

1:15–2:00 PM EST (GMT-5)
It's a Mobile World, We Just Live In It—Learning About the Best Device for Your Content

Charles Cooper, Vice President

The Rockley Group

We spend more and more time using mobile devices these days—and we know our customers do the same. But all devices are not created equal—each one has strengths and weaknesses. The problem is there are so many devices available it can be hard to know how and where to publish our content. Join Charles as he explains how different mobile devices can be used in conjunction with different mobile outputs (mobile web, apps, eBooks etc.) to deliver your content to your customers anywhere anytime and on the right device.

Learning Objectives:
  • About the different types of mobile devices
  • Their strengths and weaknesses
  • The different types of mobile output (mobile web, apps, e-books etc.)
  • How to choose one method of output over the other

Charles Cooper is vice president of The Rockley Group, Inc. He has over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies. He has a strong background in process and business planning and believes that the content and everything that supports it must enable the user to experience the content where and how they need it. Charles is a co-author of Managing Enterprise Content, Second Edition; DITA 101: Fundamentals of DITA for Authors and Managers; and eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device.

Home Linkhttp://www.rockley.com

Jean Kaplansky

2:00–2:30 PM EST (GMT)
Curious Why Your eBooks or Apps Look Great and Work Great on Barnes and Noble Nook, but Not Kobo Books Devices and Apps?

Jean Kaplansky, Solutions Architect

Aptara, Inc.

Confused by conflicting device specs, distributor specs, and industry recommendations for preparing your content for mobile publishing? You're not alone. Cut through the confusion surrounding eContent production with some much-needed straight talk. Whether you're producing your own eBooks, enhanced eBooks and/or apps, or using a technical partner, join eProduction specialist Jean Kaplansky for the skinny on Barnes and Noble Nook and Kobo Books mobile device and eBook/app compatibility.

Learning Objectives:
  • See examples of what works, what doesn't, on what devices, and learn why
  • Discover realistic expectations for meeting your readers' expectations
  • Explore options and limitations to know which devices to target with what content
  • Get specific instructions and considerations for ensuring that quality content results in quality eBooks—for any device or channel

Jean Kaplansky is a solutions architect at Aptara, which provides digital publishing solutions to content providers for capitalizing on new digital and mobile mediums. Jean is an avid reader and early adopter of eBooks and eBook-related technology, going back to 1996. Her publishing production past includes work as an XML architect for Cengage Learning, a systems analyst for Pfizer Global Research and Development, and an XML consultant at Arbortext. Jean's introduction to typography and publishing production involved a calculator, some printed galleys, and a pica stick back in 1992. Follow her occasional tweets at @JeanKaplansky.

Home Linkhttp://www.aptaracorp.com

Joshua Tallent

2:30–3:00 PM EST (GMT-5)
Reflowable and Fixed Layout files in Kindle and iBooks

Joshua Tallent, Founder and CEO

eBook Architects

This session will give you a solid understanding of how standard reflowable eBook files and fixed layout files work in the Kindle ecosystem and in the Apple iBooks application. We will cover some common myths about what works and what doesn't, and you will see real-world examples of eBooks in these platforms.

Learning Objectives:
  • How much support iBooks has for ePub3
  • Some things you can't do in reflowable ePub files
  • Features of Kindle Format 8 and how it differs from Mobipocket
  • How to make dropcaps work in KF8 and Mobi
  • Limitations in fixed layout eBooks in iBooks and in KF8

Joshua Tallent is a well-known eBook expert and teacher, and is a vocal advocate for beautiful, functional, accessible eBooks. He is the Founder and CEO of eBook Architects, the premier eBook design and consulting business, and the author of Kindle Formatting: The Complete Guide.

Home Link http://ebookarchitects.com

3:00–3:15 PM EST (GMT-5)
Closing Remarks and Summary

Scott Abel, Moderator

The Content Wrangler, Inc.