Alisa Bonsignore

Wikis > Elections > Election Slate > Alisa Bonsignore


Alisa Bonsignore runs Clarifying Complex Ideas, a strategic communications consultancy in the Bay Area. Her professional mission is to create clarity and build engagement, giving people the information they need, when they need it.

Alisa helps companies communicate complicated topics, including policy development and sustainability communications surrounding the U.N. Sustainable Development Goals (SDG); medical devices and pharmaceuticals/genomics; network security; and healthcare IT. She is serving in her first term on the STC board, and is chair of the STC Audit Committee. Prior to her board service, she spent several years chairing educational committees for STC and AMWA, and working on conference committees for STC, IABC, and the PRSA Health Academy.

In recent years, Alisa has been an active speaker at national and regional events for STC, the American Medical Writers Association, the LavaCon Content Strategy Conference, and the Creative Freelancer Conference. These talks showcase her passion for professional development, a theme that echoed in her contribution to the “Personality, Temperament, and Technical Communication” issue of Intercom.

Alisa lives in the Bay Area with her husband and son. In her free time, she enjoys reading, crochet, and travel. Last year, she had her first exhibit at Maker Faire Bay Area, an utterly overwhelming experience that she highly recommends.

Candidate Statement

Hello STC members! I’d like to re-introduce myself as your candidate for Director of STC.

When I wrote my first candidate statement two years ago, I focused on education and professional development. I still believe that we’ll best elevate the profession of technical communication by raising the profile and skills of our practitioners. While the CPTC program is at the heart of our efforts, I want to find even more ways that we can help you to be successful at all stages of your career.

Professional development

I speak about professional development every year at STC Summits and other conferences. I want to help us find paths to success that work with (not against!) our personality types. As we raise our individual profiles, we’ll all be in better positions to successfully advocate for the value of our departments, our work, and ourselves.

This goes beyond certification or the Summit, and reaches into online education. I want to expand our distance learning opportunities, presenting affordable educational programs throughout the year. This includes increasing the availability of asynchronous online courses, improving access for members in all time zones.

Cost-effective growth

Money is the one topic we can’t avoid. Our financials are publicly reported, and there’s no denying that funding — or our lack thereof — drives our board decisions.

We’ve made big cuts in recent years. STC is now a very lean operation, and that’s led to a gradual improvement in our financial position. But we can’t grow by cutting. The next two years will be critical as we identify new ways to generate revenue that will fund even more benefits for our members.

What’s next?

As our financial situation improves, we’re in a better position to look ahead. In the past year, I’ve led efforts to identify our core values and develop a new vision. We use this as our guide as we focus on offering you the best possible resources in education, networking, and professional benefits. This will be a challenge for all of us, but I’m ready to rise to the occasion.

Having successfully forged my own professional path for more than a decade, I bring a strong and valuable skill set to the board. I understand how to run a lean business, how to manage financials, how to work with global audiences, and how to plan for growth. I also advocate for the needs of independent contractors and small business owners as we plan an inclusive future for all types of technical communicators: corporate, academic, and independent.

It would be my honor to represent you on the STC board for a second term. Thank you very much for your consideration, and I look forward to seeing you in Orlando!