Hiring a Writer for Topic-Based Authoring: A Test of Skills and Potential
Using a simple puzzle box and their topic-based authoring tool, Ray Davis’ department devised a writing test that allows them to evaluate a writer’s potential using the basics of topic-based authoring. See the test, how they administer and evaluate it, and how it has improved the quality of their team and their writing.
Using Chatbots to Teach, Train, and Influence Behavior
Chatbots are most commonly known as virtual assistants or automated customer service agents, but they can also be leveraged as “coaches” that teach, train, and lead people to behavior change.Instead of designing passive assistants that wait to respond to user inquiries, learn how you can design a chatbot that proactively reaches out to users to help achieve specific goals. Join us as we explore the value of building and integrating these chatbot coaches into your organizations and modern tech comm workflows.
Meet Your Customers: An Introduction to Jobs-to-be-Done Copy
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.
In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.
Navigating Tech Comm with Geoffrey Chaucer
In this webinar we’ll use Chaucer and his astrolabe to study the timeless elements of great technical communication. Attendees will view advanced writing and editing skills through an ancient lens and emerge ready to produce concrete, concise, and cutting-edge documentation that’s just right for their audience.
How to Master the Art of Public Speaking & Presentations
This webinar covers the keys to mastering the art of public speaking. Brenden Kumarasamy from MasterTalk will explain the most important components of any presentation — such as silences, eye contact, and the removal of filler words — through personal stories & real-life corporate situations.