Meet Your Customers: An Introduction to Jobs-to-be-Done Copy
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.
In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.
Designing Image-Driven Documentation
Transforming written processes into illustrated steps can make your procedure more approachable to a non-technical audience and non-native speakers, as well as providing cost savings for translations. This webinar will explore the theory behind image-driven documentation, including what constitutes a step, what can be illustrated, what must be presented with words, and considerations for using symbols.
Instructional Comics: Are They Effective for Self-Paced Learning? Copy
Using comics for learning has a long history of telling stories to teach concepts and processes. A one-page comic scene can describe a complex process, or a comic scenario with characters and dialogue can help explain more difficult subjects. But is choosing the comic medium the right approach? Can a story told through the comic medium maintain instructional value?
The Unified Content Repository: How to Break Down Silos and Unify the Content Management and Delivery Experience Copy
Managing content across multiple systems is a headache. The more content, the more systems, the bigger the headache. At Ingeniux, we’ve experienced this first-hand with a number of our clients – and we know what you can do about it. The goal is relatively simple: Unify the content library in a single application and deliver that content wherever necessary. But, you also need a solution that can support multiple authors, enable content reuse, provide metadata, integrate with third-party applications, and more.Sound impossible? We’re here to show you that it’s not!
Increase Your Team Standing with These Project Management Tips
In much of our work as technical communicators (TCs), we use the same skills and take similar steps as project managers (PMs). If you understand the terms and principles of certified PMs, you have the tools to formalize your own processes and can increase your standing in project teams. In this webinar, we’ll explore PM principles and terms and how to apply them to your work. We’ll also talk about working on agile teams and how to maximize the advantages of agile.