Events

photo of two women writing on a whiteboard
Apr
22

Meet Your Customers: An Introduction to Jobs-to-be-Done Copy

Free

Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’  success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will  describe how JTBD can lead to opportunities for innovation.

At 12:00 PM
DETAILS
photo of two women writing on a whiteboard
Apr
22

Meet Your Customers: An Introduction to Jobs-to-be-Done Copy

Free

Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’  success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will  describe how JTBD can lead to opportunities for innovation.

At 12:00 PM
DETAILS
Oct
16

Free STC Member-Only Webinar: Content Mayhem: A Case Study of Theory, Technology, and Continual Content Improvement

Free

In health and medical contexts, effective materials are those individuals can use easily and successfully. The process of designing materials to facilitate their use is known as “usability.” Achieving it involves addressing who will use materials, when, where, and how. Such complexities can be difficult to identify, but they are essential to creating products that meet audience expectations and needs.

At 2:00 PM
DETAILS

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