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Imagine the need to promote usability to an organization. Not all organizations have the same level of interest and receptiveness to usability. Some just don't care. What do we need to do about an organization that will help us sell usability more effectively? What questions should we ask about the organization, its people, and its culture? What can we learn from organizations where usability has become part of the corporate DNA? What factors can increase our chances of promoting usability?
