Change is an unavoidable part of life. But change is hard, and it makes us uncomfortable even when we welcome it. As technical communicators, embracing change and making it part of our professional growth journey is the key to staying relevant. Join us for this webinar to learn how to assess the communication-related dimensions of going through change, and how to apply specific techniques to adjust your communication content and style to stay on top of your game.
In this session, we will explain why quality of experience for the reader is actually conditioned by both quality of content and quality of search. We will then address the foundational principles of modern search engines like Google (content indexing, metadata auto-tagging, behavior tracking, analytics, etc.), and explain how the same concepts can be applied to technical documentation, making it easy to dramatically increase the value of content for users.
Who are technical communicators and where are we going as a profession? Find out in this webinar presenting the results of the first census of the field in over a century and discuss the implications to our profession and our individual careers with the researcher, a former STC president.
In this introductory webinar, we’ll address the importance of professional development in a changing economy; how to craft a plan for your development; how to be the Chief Marketing Officer of your career; and a variety of resources that can help you get there.
This webinar will review the practical aspects of making technical content available through Salesforce, and of interconnecting that content with the different functional domains of Salesforce.