Content Strategy for Technical Communicators May 2024


Dr. Guiseppe Getto
Associate Professor of Technical Communication, Mercer University


Online Courses

Content Strategy for Technical Communicators

22 May to 26 June 2024 (Wednesdays) | 4:00 to 5:30 PM ET



Is your content underperforming? Have a lot of public-facing content you don’t know how to assess?

This 6-session, online certificate course provides you with the skills needed to successfully craft a winning content strategy for any organization.

Covering all the essentials of content strategy, including content auditing, SEO, creating a plan, and measuring success, this course will help you produce effective, audience-focused content for any channel, online or offline.



You'll learn how to:

  • Understand and apply the core components of content strategy: substance, workflow, structure, and governance.
  • Understand and apply SEO fundamentals to ensure that your online content drives people to your website.
  • Create an effective content strategy plan for assessing, evaluating, producing, and governing your content.
  • Write measurable, achievable, simple, task-oriented (MAST) goals for your content.
  • Develop personas for your audience that help you zero in on what audience members expect from your content.
  • Assess the alignment of your goals and audiences with the channels you publish your content to.
  • Develop an effective workflow for making your content strategy plan into a reality.


Attendee Takeaways:

Content strategy is becoming essential for technical communicators who often have to balance a dizzying array of content needs and audience needs within their organizations. Learn the best practices for crafting useful, usable content for your target audiences.



Session 1: Introducing Content Strategy

Session 2: Introducing Content Auditing

Session 3: Identifying Audience Personas for Your Content Strategy

Session 4: Creating a Content Strategy Plan

Session 5: Identifying Effective Goals for Your Content Strategy

Session 6: Aligning Goals, Audiences, and Channels via an Effective Workflow


For current CPTC certificants: This course provides 6 CEUs for recertification, in the Content Development, Content Management, and Production Delivery areas.

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Access to our industry-leading publications: Intercom, Technical Communication journal, STC’s Notebook blog, newsletters, and the Body of Knowledge (TCBOK).


The educational opportunities that STC members gain access to offer a breadth of continuing education knowledge in a variety of formats including webinars, online courses, Summit sessions, and more.


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Society for Technical Communication
Phone: +1 (703) 522-4114 | Fax: +1 (703) 522-2075
3251 Blenheim Boulevard | Suite 406 | Fairfax, Virginia 22030
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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.