Content Strategy for Technical Communicators

22 May to 26 June 2024 (Wednesdays) | 4:00 to 5:30 PM ET

REGISTRATION CLOSES ON 21 May 2024

Description:

Is your content underperforming? Have a lot of public-facing content you don’t know how to assess?

This 6-session, online certificate course provides you with the skills needed to successfully craft a winning content strategy for any organization.

Covering all the essentials of content strategy, including content auditing, SEO, creating a plan, and measuring success, this course will help you produce effective, audience-focused content for any channel, online or offline.

Objectives:

You'll learn how to:

• Understand and apply the core components of content strategy: substance, workflow, structure, and governance.
• Understand and apply SEO fundamentals to ensure that your online content drives people to your website.
• Create an effective content strategy plan for assessing, evaluating, producing, and governing your content.
• Write measurable, achievable, simple, task-oriented (MAST) goals for your content.
• Develop personas for your audience that help you zero in on what audience members expect from your content.
• Assess the alignment of your goals and audiences with the channels you publish your content to.
• Develop an effective workflow for making your content strategy plan into a reality.

Attendee Takeaways:

Content strategy is becoming essential for technical communicators who often have to balance a dizzying array of content needs and audience needs within their organizations. Learn the best practices for crafting useful, usable content for your target audiences.

Session 1: Introducing Content Strategy

Session 2: Introducing Content Auditing

Session 3: Identifying Audience Personas for Your Content Strategy

Session 4: Creating a Content Strategy Plan

Session 5: Identifying Effective Goals for Your Content Strategy

Session 6: Aligning Goals, Audiences, and Channels via an Effective Workflow

For current CPTC certificants: This course provides 6 CEUs for recertification, in the Content Development, Content Management, and Production Delivery areas.