The authors look at how an organization develops a content strategy, with an emphasis on helping the organization adapt to the new strategy through change management.
Features: Volume 66 | Issue 2
The authors explore the different levels of content strategy maturity in associations and what each of those levels indicates about the organizations.
Content strategies need to be developed with the size of the organization in mind. The author offers two companies as case studies.
Sperano and Andruchow conduct a literature review to determine how content audits are conducted, and in particular who conducts them and what skills...
Using English pub service as an example, Porter examines the assumptions we all bring to the table while communicating, and how we test for (and...
How can technical writers apply their writing and organizational skills to enable sales? Rabil looks at how documentation, research, writing, and...