The authors look at how an organization develops a content strategy, with an emphasis on helping the organization adapt to the new strategy through change management.
Unlocked Article
Features: Volume 66 | Issue 2
The authors explore the different levels of content strategy maturity in associations and what each of those levels indicates about the organizations.
Content strategies need to be developed with the size of the organization in mind. The author offers two companies as case studies.
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Features
Sperano and Andruchow conduct a literature review to determine how content audits are conducted, and in particular who conducts them and what skills...
Using English pub service as an example, Porter examines the assumptions we all bring to the table while communicating, and how we test for (and...
Features
How can technical writers apply their writing and organizational skills to enable sales? Rabil looks at how documentation, research, writing, and...
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Columns
Social Media Recruitment within Technical Communication Programs
How can social media be used as a recruitment tool and as a way to align your marketing efforts?
Mental Models, Feedback Expectations, and Usable Designs
Humans need feedback to determine whether something worked. Understanding how these feedback dynamics operate can greatly enhance usability and...
I Want My Two Resources!
A documented content strategy is a fundamental resource that technical editors require to be successful.
Understanding How Mindset Can Help You Build High Performing Technical Communication Teams
Andrew Lawless is a content industry entrepreneur turned performance coach. Scott Abel interviewed him on how to best build high-performing technical...
Doing More with Less: Tools and Strategies in Communication
Technical communication has always been about the stuff of technology and how humans put digital technology to work.
Departments
Learn about communication-related events from around the world.
STC member John Hedtke breaks down a side gig of his: writing and selling slogans.
About Intercom
Intercom, the magazine of the Society for Technical Communication, is published to provide practical examples and applications of technical communication that will promote its readers’ professional development.
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