Business Management for Technical Communication Managers


Saul Carliner


Online Courses

Business Management for Technical Communication Managers

Thursdays, 6 June to 27 June 2024 | 1:00 PM to 2:30 PM Eastern Time (GMT-4)

Registration closes on 5 June 2024

Effectively managing a technical communication group involves three sets of skills: business management, people management, and project management. This program addresses business management skills 

Effective business management specifically involves establishing a vision for your group, making a business case for proposed projects, and selling the services of your group. This program helps you develop these skills. 

 This certificate program develops these skills through a combination of discovery exercises (which leverage your existing knowledge), formal presentations (which describe the “must knows”) and action planning segments, which give you a chance to consider how you’ll apply what you learned back on the job.


Learning objectives and takeaways:

  • Develop a strategic plan for your group
  • Prepare a business case for proposed projects
  • Market services to skeptical internal “customers” (or sponsors)


Week 1: Strategic planning: Developing a vision for your group

Week 2: Building a business case: Part 1

Week 3: Building a business case: Part 2

Week 4:  Promoting your Technical Communication Group

Have an Online Course Question?

Career Center

Find your next job/contract opportunity here! Look at the STC Job Bank and get 14-day advance access to the newest employment opportunities.


Access to our industry-leading publications: Intercom, Technical Communication journal, STC’s Notebook blog, newsletters, and the Body of Knowledge (TCBOK).


The educational opportunities that STC members gain access to offer a breadth of continuing education knowledge in a variety of formats including webinars, online courses, Summit sessions, and more.


Leverage the power of members from around the world. Build relationships, advance your career through STC’s global community of technical communicators.


Society for Technical Communication
Phone: +1 (703) 522-4114 | Fax: +1 (703) 522-2075
3251 Blenheim Boulevard | Suite 406 | Fairfax, Virginia 22030
Email: STC | Map it!


The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.