Articles

• What They Were Thinking: Communal Rationality, Strategic Action Fields, and the Launch Plan for Oxycontin
  By Michael J. Madson
• Convergent Practices in Social Media Videos: Examining Genre Conventions in Business-to-Consumer Content
  By Brandon C. Strubberg and Chase Mitchell
• Strategy of Technical Content Marketing in an Entrepreneurial Tech Company: Using the Funnel-Bucket Model to Guide the Message and Media
  By Scott A. Mogull
• Comparing the Multimodality of Chinese and US Corporate Homepages: The Importance of Understanding Local Cultures
  By Wenjuan Xu and Xingsong Shi
• Incorporating Computer-Mediated Communications in EFL Reading
  By Hui-Fang Shang

Departments

• EDITORIAL: An Interview with Dr. Natasha N. Jones
  By Miriam F. Williams
• ARTIST'S NOTE: On the Cover
• TOOLS OF THE TRADE: Review of Four Books on Social Justice
  By Heather Whitaker Alfonso
• BOOK REVIEWS
  By Jackie Damrau, Editor
• RECENT & RELEVANT
  By Sean C. Herring, Editor

To access the journal through Ingenta (including back issues), log in here.

Technical Communication, the Society for Technical Communication’s journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field’s most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.