Marcia Riefer Johnston

Marcia Riefer Johnston

I explain things.

More fully: I help people craft their messages, using various media, to achieve what they want to achieve (clarify, engage, persuade, etc.). I develop content that closes the gap between what audiences know and what they need to know. I also give talks and workshops on powerful, tight writing.

SKILLS: Technical writing and editing, writing for multichannel publishing, topic-based writing, instructional design, template building, single sourcing, minimalism, translation management, content reuse, user-experience (UX) teamwork, UI text, information architecture, information design, indexing, text-free illustration planning.