Blind Spots-We ALL Have Them: The Impact of Implicit and Unconscious Bias
Our brain takes in 11 million bits of information per second, but is only able to fully process 40 bits. The information we filter affects how and why we make the decisions we do. Learn more about the impact of implicit and unconscious bias has on our decision-making and how we can actively shift our behavior, attitudes and actions to ensure we are engaging from a place of greater awareness.
Information Design Basics: It’s Not Just the Words!
Information design can be part of every technical communicator’s toolbox and you don’t need to be a designer to make a difference.
Marketing Your Technical Communication Services Internally and Externally
Who are technical communicators and where are we going as a profession? Find out in this webinar presenting the results of the first census of the field in over a century and discuss the implications to our profession and our individual careers with the researcher, a former STC president.
Meet Your Customers: An Introduction to Jobs-to-be-Done Copy
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.
In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.
Feedback Finesse: The Art of Giving and Receiving Feedback
Technical communicators serve as a cornerstone in the flow of feedback through organizations that goes well beyond editorial feedback on different types of content. Add some finesse to the way you give and receive feedback in your organization. Learn new ways to deliver meaningful feedback. Understand how to thoughtfully respond to feedback. Leave with some artful ways to approach the flow of feedback and some specific resources for additional learning.