Are you a highly effective technical writer? If you are not, how can you dramatically improve as a technical communicator? If you are, how can you help others to become highly effective?
What if there were some tips or ideas that could make your job dramatically easier, and your performance dramatically more effective? Would you want to know about them? Join us to find out!
Content marketing is now used by 90% of all businesses, yet only 30% of those businesses are finding success. In this session, Joe Pulizzi, founder of the Content Marketing Institute, goes into this marketing challenge and what communication professionals need to do to attract and retain customers with content. Joe’s presentation reviews the latest B2B […]
Free STC Member-Only Webinar: Breaking Down Silos: Introducing a Holistic Approach to Authoring, Publishing, and Content Management
Video production for training is long past being a nice-to-have. Creating effective video training in the field or studio, for delivery on multiple devices presents a variety of design challenges which include specialized planning with attention to composition, duration, script, recording methods, and editing techniques. This session covers the process of designing video training from […]
Effective design involves understanding the contexts in which individuals use content. Such contexts of use, however, can be complex situations. Designing for them requires technical communicators to identify a range of factors that affect how information is accessed and used based upon different conditions. In such cases, the question becomes “What factors affect how individuals […]