Free STC Chapter/SIG Member-Only Webinar: The Value of Technical Communication 2016 Report


Rafi Pryntz-Nadworny
Inbound Marketing Operations Manager, Jorsek


March 2, 2017 - 2:00 PM


March 2, 2017 - 3:00 PM

The Value of Technical Communication 2016 Report

This survey was designed to explore the challenges technical communicators face in quantifying their value to their companies. It includes assessments of current skill sets and time management processes. The findings are intended to help managers and technical communicators learn how to define measurable value in their work, including what tasks can be cost-effectively solved with technology, and any common barriers to success.

The theory behind the survey was that technical communicators are dealing with inadequate budgets, outdated technology, inefficient workflows, and isolation within department silos. These issues, if validated, are symptoms of an undervalued functional department within a business or organization. The management challenge we sought to uncover with the survey is how best to assess the value of  technical communication and content management teams. The management problem was translated into top-level research questions designed to address these issues, including:

  • How do we define the best use of a technical communicator’s time?
  • What are the drivers and barriers that technical communicators face?
  • How do we apply specific value metrics to technical communication?
  • What skills are the most valuable to the business or organization?
  • What skills are the most highly valued and receive the highest compensation?

Data for the last question was gathered from secondary sources including the United States Bureau of Labor Statistics and The research questions were then further broken down into survey questions requiring more detailed descriptive answers.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the Adobe Connect instructions for an event?

Registered attendees will receive the Adobe Connect instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the Adobe Connect instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access Adobe Connect, STC's online meeting space. You can test your Adobe Connect connection here. Adobe Connect is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable.  Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.


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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.