Find out how to identify the best social platform for your content. Learn the best time and frequency for direct engagement to inform and update technical documentation. Identify current and future visual communication assets to incorporate that provide clear effective answers for users engaging with your company on social media and social search platforms.
Chatbots are most commonly known as virtual assistants or automated customer service agents, but they can also be leveraged as "coaches" that teach, train, and lead people to behavior change.Instead of designing passive assistants that wait to respond to user inquiries, learn how you can design a chatbot that proactively reaches out to users to help achieve specific goals. Join us as we explore the value of building and integrating these chatbot coaches into your organizations and modern tech comm workflows.
Communication Strategy Group's "Stages of Content" is an easy-to-follow marketing plan that demonstrates how to best reach a potential customer, based upon their stage in the buying process. Awareness, Consideration and Decision are the three stages of the buying process, and this marketing presentation helps identify where your potential customers are, and what content marketing messages will resonate with them best at that given stage.
After seeing candidate after candidate skipped over because what they had (or didn’t have) in their resumes, Jack has compiled little-known facts about how employers view and reject candidates based solely on their resumes. Attend this webinar and land that next interview!
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.
