Events

Career Advancement Webinar Series Bundle

Meet Your Customers: An Introduction to Jobs-to-be-Done Copy

Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’  success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will  describe how JTBD can lead to opportunities for innovation.

How to Master the Art of Public Speaking & Presentations

This webinar covers the keys to mastering the art of public speaking. Brenden Kumarasamy from MasterTalk will explain the most important components of any presentation -- such as silences, eye contact, and the removal of filler words -- through personal stories & real-life corporate situations.

Meet Your Customers: An Introduction to Jobs-to-be-Done Copy

Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’  success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will  describe how JTBD can lead to opportunities for innovation.

Anticipating the Reader’s Response: Straightforward Communication with Kindness

As technical communicators, we have to deliver messages that range anywhere from good news to bad news to persuasive calls-to-action. Our readers are real people, who appreciate a direct voice and clarity, but they also appreciate cordiality. Thus, composing these messages can be challenging, as there's much a writer has to negotiate in a rather limited space. How, then, do we maintain objectivity while building goodwill with our audience?